InMobi Video Ads Increases Vasco Games' Revenue In Three Weeks
"We have worked with InMobi for a while now and they consistently delivered excellent fill-rates and healthy eCPMs. We initially implemented static and Video Interstitials on our game- 'Crazy Driver Police Duty 3D' and saw our revenues multiply in 3 weeks time. We have now implemented InMobi’s SDK in our other titles as well. Hope to continue our relationship with InMobi. "
-Vasco Rouw, CEO - Vasco Games
Vasco Games, the Netherlands-based developer of popular simulation games, were looking to increase monetization in their game- 'Crazy Driver Police Duty 3D'. With more than 10 million Play Store downloads, Vasco wanted to use their huge user base to take the game to the next level.
Vasco Games integrated with the InMobi SDK, a single platform that takes care of multiple monetization needs. They implemented Interstitial ads, and in particular, InMobi Video Interstitials. These ads were carefully thought-out, rich, and highly-engaging experiences that delighted users with their creativity and relevance. InMobi monitored the integration and ensured that the timing and placement of these video ads were optimal.
Integration with InMobi helped Vasco Games monetize beyond expectations. CTRs touched 15% and within three short weeks, revenues grew 4x.