As the Senior Vice President of Performance Advertising, Ed leads the rapidly growing PerformanceAdvertisingbusiness at InMobi, working with app developers and direct advertisers across all industry verticals to acquire high value users and maximize app monetization.
Ed has held varied commercial and financial leadership roles in the mobile, music and media ecosystem. Before joining InMobi, he held many critical positions at Yahoo!, including EMEA Head of Mobile Marketplace, responsible for defining and executing the company’s mobile strategy for users, advertisers, and publishers. Most of Ed’s earlier career was in finance, including the first few years of his decade-long journey at Yahoo, and his roles at Telstar Entertainment and KPMG. Despite currently heading Performance advertising at a mobile network, Ed still considers himself a numbers-oriented professional.
Ed is an ICAEW Chartered Accountant (ACA). When he is not working, he loves playing golf and attending music gigs.