Cookies on InMobi.com

This site uses cookies to help make it more useful and reliable and to give you the best experience on our site. Our cookies page explains, what they are, which ones we use, and how you can manage or remove them. By continuing to use our website without changing the settings, you are agreeing to our use of cookies.

网上交流会

InMobi 定期举行网上交流会,进行移动广告行业相关的培训。 参阅以下日程表或查看往届资料。

立即注册

A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention

July 26, 2017

The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the...

Driving Accountability in Mobile Advertising

July 19, 2017

Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters w...

How to make it big as a game developer in India: In conversation with ...

March 14, 2017

India has emerged as one of the top 5 mobile gaming markets in the world with gaming apps accounting for a major share of the app downloads across the country in 2016. Despite commanding a large user base of highly engrossed gamers, monetization still remains a challenge for...

The Ultimate Survival Kit for Mobile Marketers in 2017

January 19, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobi...

Boost Retention on Mobile and Keep Users Coming Back for More!

November 22, 2016

A Joint webinar by AppsFlyer & InMobiMore than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But w...

Building Mobile Creatives that Deliver Real Results

November 08, 2016

Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as fro...

Measuring the success of video ad formats

October 05, 2016

Mobile video has transformed the digital world in 2016 and it's no wonder that today’s connected consumer has fully embraced it: eMarketer reported that more consumers are watching videos than listening to music on mobile; a Nielsen study highlighted the one-to-one experience w...

Everything You Need to Know About Mobile Video Ads

September 27, 2016

While Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to users, advertisers today are overwhelmed by storytelling form-factors! In parallel, for app developers looking for improved monetization and great user retention, it's become impos...

Remarketing: The next step in Growth Marketing

July 05, 2016

It is well known that more than half of mobile app users lose interest or uninstall after a week of installing an app. Therefore, for a mobile marketer it is no longer just about acquiring quality users, but also about retaining them as valuable, loyal customers. With half of a...

Programmatically Speaking: Understanding the Nuts and Bolts of Program...

June 01, 2016

Programmatic advertising is no longer just a buzzword, but is here to stay. Having become mainstream in the West, it is now very quickly catching up in Asia. However, at times understanding the nuances of programmatic can be an uphill road. InMobi and Rubicon Project are co-ho...

How Successful Brand Marketers Combine the Power of Mobile Data Scienc...

April 26, 2016

Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agenci...

Winning Strategies for Going Global

March 22, 2016

Building a globally successful app business from India is not simple. Few organizations have been able to achieve success at scale. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app ...

Decoding Monetization Methods For Dating Apps

November 19, 2015

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional ...

All You Need To Know About Ad Network Mediation

November 04, 2015

The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technol...

Preparing Your Apps For iOS 9

October 20, 2015

In less than a week, iOS 9 adoption grew to 50% of the iOS users. This is a stunning phenomenon. iOS 9 has brought in several under-the-hood changes that include bitcoding, app thinning, ATS (App Transport Security), IPv6 related changes and more. This webinar will cover all t...

Best Practices For Rewards And Placements Of Rewarded Video Ads

September 22, 2015

Rewarded Video Ads is the phenomenon which propelled Crossy Roads to earn millions of dollars. Such an arduous feat certainly requires more than a simple creation of an ad slot. By fine tuning myriad levers such as choosing a monetization partner, placements, rewards etc, you t...

Decoding Monetization Models For Social & Chat Apps

May 12, 2015

The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate. Across ...

Winning With Rewarded Video Monetization

April 29, 2015

Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats. Enter Rewarded Video ads where users can opt to watch ...

How To Bring Native And Programmatic Advertising Together

April 14, 2015

Join Emily Del Greco, VP of Sales for Adelphic, and Aaron Austin, Head of Programmatic for InMobi, as we review original research detailing advertisers perspectives of native, programmatic, and how both work together to deliver highly-effective mobile advertising. Take-aways...

How To Succeed With Rewarded Video Ads

March 19, 2015

Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats. Enter Rewarded Video ads where users can opt to watch...

Market in the Moment to Boost Consumer Engagement

December 10, 2014

Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers. Move beyond hoping for tangible out...

Can Native Ads Work for Gaming Apps

June 24, 2014

Native Ads are all about improving the user experience with ads that fit seamlessly into your app design and layout. But when the app is a game, can native ads really do the needful? Or is it too much pain for too small a gain? Previously, native advertising as a medium was the ...

2014: Moving Mobile to the Center

December 09, 2013

Get ready for 2014! Learn from our guest Forrester analyst Jennifer Wise how marketers are preparing to engage a more mature mobile consumer. Jennifer will present Forrester’s view on the future of mobile advertising and discuss the challenges surrounding creative and R...

A Brand Marketer’s Guide to App Strategies

December 05, 2013

Interested in creating an app strategy for your brand? This session will give you an overview of how to acquire new consumers and retain valuable customers after you have created an app that provides deep customer value. Focusing on the ever evolving ways in which consumers ...

Looking Beyond Traditional Targeted Advertising

November 12, 2013

Advanced targeted advertising on mobile is about finding the right users suited to your app. Earlier schools of thought focussed on finding the right audience through demographic, geo and other such targeting methods. However, new research points to other enhanced targeting capab...

The 7 Sins of Mobile Ad Monetization

October 30, 2013

You have monetized your app but are you doing it right? Is there a potential to tweak your monetization strategy a little bit for greater returns? In this webinar we discuss the seven deadly sins of mobile ad monetization aka things you absolutely shouldn’t be doing while m...

Maximizing monetization with InMobi Ad SDK400

September 26, 2013

As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats...

Make Your Social and Communication Apps a Whopping Success!

June 13, 2013

In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mo...

Multi-Screening: The Who, What, and When for Marketers

June 11, 2013

In 2012, mobile ranks first in media consumption among mobile web users, who consume 1.8 hours, or more than 25%, of the average seven hours of media consumed per day. 62% of these mobile web users indulge in multi-screen activities while viewing TV, majority of these being prima...

Introduction to InMobi App Publish – Simplifying App Distribution fo...

June 01, 2013

App discovery in Google Play can be a huge challenge. Meanwhile, alternative appstores have been driving an ever-increasing number of downloads every year. Although the value of these stores is well understood, distributing apps through these channels presents several logistical,...

Advanced Analytics, Targeting and Monetization with InMobi and Unity

May 30, 2013

Given that a lot of effort and money is spent trying to acquire high quality users, it is extremely important to understand user behavior within your app once you acquire them and figure out how to maximize the time spent and money earned from each user. In this webinar, Pratik S...

The Insider Track to Mobile Marketing

February 21, 2013

Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which ...

5 Essentials to Get More Downloads for Your Mobile App

February 01, 2013

Double your downloads! Listen to a rundown of the top tactics and techniques to market your mobile app and build your userbase. You'll also learn: How smart targeting can maximize your app's exposure in the app stores Use different ad formats to reach different demographics and ...

What Every Brand Marketer Must Know About Mobile

January 01, 2013

Ready to blow the doors off for 2013? Listen to our webinar with Forrester analyst Melissa Parrish and take an exclusive guided tour of the future of mobile advertising – and how savvy marketers are going to win big in the new year. We'll explore Forrester's roadmap to mobi...

Recent Case Studies

返回顶部