This website uses cookies to ensure you get the best experience on our website. Learn more

AerServ加入InMobi,打造全球最强大的移动视频广告和货币化解决方案 学到更多


AerServ加入InMobi 学到更多


InMobi’s Global State of App Performance Marketing Survey Results Are Out

发布于 August 31, 2017
Shamala DN

Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion.

As part of our continuing efforts to contribute to the growth of the mobile app space, InMobi conducted a Mobile App Performance Marketing Survey to explore the current and future trends in the world of mobile app marketing. The survey results bring to light what’s working and what’s not in the industry, thus equipping app marketers with a deeper understanding of the responsibilities, activities, and challenges facing them.

The State of App Performance Marketing 2017 Report presents insights drawn from the responses of 825 participants across 155 countries. The report explores trends in app marketing, user acquisition strategies, user engagement and retention strategies, measurement & attribution, mobile ad fraud and KPIs used to measure campaign success.

To find out what over 800 app developers had to say about the future of app performance marketing, download the infographic from the links below.

Learn more about how data can impact your business, please reach out to our InMobi Insights team at

Fill the form, and one of our mobile experts in your region will get in touch with you shortly.